We’re on a mission to change the face of protection in the UK.
We recognise there’s a problem with protection, and we’re on a mission to fix it, the right way. We believe it’s important to be open and honest, we want to give our customers the confidence to properly safeguard their future.
Everyday we're supporting customers with access to financial knowledge, online and over the phone.
Our commitment to constant innovation is leading Cover Direct to becoming the market-leader in life insurance and protection. We understand ever-changing markets and increasing customer expectations, which is why we’re proud to be pioneering the way and setting new standards in the protection industry.
We’re real people, passionate about protection, providing vital financial support to families up and down the country when they need it most.
We believe in doing the right thing, the rest doesn’t matter.